Itunes rented movie "video format not supported" by ipad?

I just rented 3 movies in the iTunes Store. They all downloaded to iTunes successfully. They are all SD, not HD. When I try to move them to the iPad and sync, I get a message saying that the movies cannot be played on this iPad because the video format is not supported.
I have rented movies before and played them successfully. What do I do now?
iPad is about 6 months old, 32 GB Wi-Fi, running iOS 6.1.3.

I'm not sure why they don't play ...
But I wonder why you wouldn't simply update your iPad to iOS 7.0.4 and see if that solves the issue.

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B-rock, Sorry for jumping in, into definitions of half empty or half full glass of water
MagnusX,
I feel your angst on the Apple Rep poor communication skills, we've been there too, so as end users, we try to help other like yourself who comes up against a brick wall.
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VidVantageProducer wrote:
So, I have a video on my site, done in iWeb,(opens in the iPhone Safari browser), its a,Quicktime FastStart movie - my iPhone won't play it. How is it that an Apple product won't play an Apple format movie on an Apple mobile browser?
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VidVantageProducer wrote:
I understand the iPhone does not support Flash - so how does it play YouTube clips?
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rboleman wrote:
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umaniak
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Blog: baron72.wordpress.com
Twitter: Follow @backpackerd00d
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I am trying to view some YouTube videos but am receiving this error. I thought YouTube was compatible.

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The website via Safari will have some videos that are in a format the iPad is unable to read, using the Application specifically should only show those Videos that are compatible.

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For itunes 11: movie that are not purchased via itunes are loaded into and catagorized as "home videos". I want all of my movies in one spot under Movies as they always were. How can i tweak this?

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Cdaver wrote:
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Itunes rented movie "video format not supported" by ipad?

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