ITunes Store = inaccurate search results?

A couple of our listeners have found that our podcast - which has been featured in and carried by the iTunes store for over two years - is no longer showing up in search results.
As an experiment I just fired up iTunes, went to the iTunes store and searched for 'This Reality Podcast'.
I was very surprised to see a bunch of podcasts returned in the search, *none of which* had a matched result or met the search criteria. And our own show isn't featured.
Can someone tell me what on earth is going on here?
Thanks.

Clearly, if you then click on "show all" next to podcasts, yours shows up on the results, so it's not necessarily excluded, it's just that you're not in the top hits. Search engine optimization is always tricky as the criteria are not always published (for fear of people gaming it).
It could be that those others are simply clicked on more frequently when people use similar search terms (popularity is a common criterion). Could be that you're moved down the result set because of the explicit rating. I just don't know.
But I agree that there's something weird about the searching, that there should be some priority given for words in titles, or for the proximity of the words to each other (esp consecutively). Or it would be good if they supported the quoting of a search phrase, to get exact hits.
Hopefully someone else can give you better insights into the iTunes Store search engine's logic.
As an aside, I found it amusing, though, that when I searched for "reality" alone, you were higher up in the result set of podcasts than when I searched for "this reality podcast". It's very strange that a further qualification of a search got me further from my intended destination. Definitely indicative of some loose logic in the search tool.

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