Itunes will not play movies... To play this movie install quick time

I downloaded itunes on a new computer and it won't play movies.  It keeps giving me the error "This movie requires Quick Time which is not included in this version of itunes.  To play this movie install quick time."  I've installed Quick Time, uninstalled it, installed it again, tried a change and repair trick that I read about but nothing has worked...please anybody help.

Okay ... that's left the field a bit open.
Can you check something for me please? I'd like to try doing a "Run as administrator" on your iTunes.
Quit iTunes first.
In Computer, open Local Disk C: or whichever drive you have your program files installed on.
Open the "Program files" folder.
Open the "iTunes" folder.
Right-click on the iTunes.exe file and select "run as administrator".
Try playing the movie now. Does it play for you without the message?

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