IWeb SEO Tool not working

I've think I fully understand the procedure to add Meta tags and change the Titles for pages created by iWeb using the iWeb SEO Tool but it is just not working for me, can somebody help?
The site in question www.thepropertyphotoclinic.co.uk is an iWeb constructed site uploaded by FTP to a server (not MobileMe). As I understand it I publish this site to a folder on my Mac. I then access this (folder) site using the SEO Tool. I add tags, headers etc. At first I assumed you could then republish by the FTP from iWeb with the new tags in place. I now understand that you have to publish by FTP using the 'publish' button on the SEO Tools dialogue. This I have done, but the tags and titles do not appear on the published site (when I check 'view source' in Safari).
1. Why after taking about 10 minutes to publish via SEO Tools doea the site not appear with tags?
2. Do I take it that had this method worked for me, I would have to do this whole procedure EVERY time I make a change to the website? ie, publish to a folder, reapply the tags, re-upload? This would be impossible for one of my sites which changes daily and is about 300Mb, as it takes hours to upload.
Heeeelp!!

Your title tags are present in the HTML files and at the top of the browser window. Perhaps you didn't empty the browser cache and refresh the window when you viewed it?
You have to publish your site to a local folder to be able to add title tags, meta tags and meta descriptions whether you use iWeb SEO Tool or an editor. The advantage of the Tool is that it remembers the previously applied tags and, if you haven't added any pages or changed them significantly, refreshing them is a matter of moments.
Apart from adding tags, the other very important reason for publishing to a local folder is to optimize your files. This will result in pages that download around 50% faster in the browser and is particularly important for a business site.
Rage software's WebCrusher and Ton Brands Web Site Maestro will not only do this but also upload the changed files only....
http://www.iwebformusicians.com/SearchEngines/Optimize.html
When you add pages, hyperlinks or make significant changes to your site you should also refresh and upload the sitemap.xml and notify the search engines. Sitemap Automator takes all the work out of this time consuming task....
http://www.iwebformusicians.com/SearchEngines/Sitemap.html
There is a workflow that has to be repeated every time you publish. You can get a copy of the checklist by going to this page.....
http://www.iwebforbusiness.com/SEO/SEO-Book-Sample-Request.html
Although the optimizer applications will find and upload the changed files only, I also build larger sites - bigger than about 3Mb - in sections on separate domain files to make them easier to handle and update.....
http://www.iwebformusicians.com/WebMusic/SiteLayout.html
"I may receive some form of compensation, financial or otherwise, from my recommendation or link."

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