Lead generation using CRM Survey

How leads can be generated suing HTML Survey for external campaigs. What i mean here if campaigns are executed using external website and based on visit by customers on website if they fill in information , how that information can be captured and inturn generate the Lead in CRM system.
You researching CRM Survey, i noticed that there is functional module given by SAP to generate the Lead. So question is is there any webservice available to integrate the web site - feedback to SAP CRM. We are still on CRM 5.0 SP13.
Thanks

Nicol,
In Tcode: CRM_SURVEY_SUITE select the questionnaire, right click and select
survey attributes, uncheck the checkbox Evaluate in BIW.
I know this sounds weird but it works hopefully.
Lets us know if you still face the same issue.
Julius

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