Lightroom confusion - downloaded but can't use?!

I've just joined the Photoshop Photography Program, which includes Photoshop and Lightroom.  I followed the download instructions but am confused about Lightroom.
The first weird thing is that when you see your apps listed under Apps in Creative Cloud, you can't seem to start them from there.  (I've been double-clicking like a maniac, to no avail.)  So in order to start the apps, I've had to use the old aliases I was using to run the trial versions - doing this with Photoshop works fine, but Lightroom is still asking me for a serial number?  Where do I find this?  (I started following various links and found myself embroiled in some area to do with redeeming redemption codes - what's THAT all about?!)
This is all very irritating, especially when you can SEE your apps listed there, but you can't get at them!  (How on earth would I have got to Photoshop if I hadn't already had an alias?!)
Can somebody help please?  No doubt this is desperately simple, but Adobe seem to be cloaking it in a web of mystery - why?! 

See the thread below.
I have LR5 trial and just signed for CC with PS/LR - CC app says LR is up to date but LR still wants a licence key. Cannot seem to download LR as CC downloader not working

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