Link between SD & CRM

Hi Forum,
I am neither into SD nor CRM, but some how, i am keen to know that the link between these two, though i am into technicaL(NW-XI).
I know that CRM provides us with a 360 degree view of the customer. where as in R/3 System we have the departmentalised approach and so its not possible to get the details of a 15 year + customer requirements etc.
Now, my doubt is whether CRM & SD will be installed on the same basis level or there will be having any middleware, if so, wht type of middleware? how the data transfer is happenign between them etc.. etc..
plz provide me a gud link or a gud explanation.
Thanks in Advance
regards

Hi Lakshmi,
CRM & SD both are different Plat forms, data exchange happens between these two systems based on the Middleware settings , Middleware settings depends on the Adapter functionality, these Adapters (Online R/3 Adapter for SD ) are converting the data into B doc format because CRM centarl server ( data base ) recognises B doc format only ( It is if Data moving to CRM from R/3 ) , vic versa the same Adapter converts CRM B DOC formated data into R/3 I DOC format and it will update in the R/3 ( SD ) data base tables.
Middleware settings like Table mapping , field mapping , data type like char, length every thing needs to be maintain between these two data bases ( CRM, SD ),here data can exchange permanently.
Regards
Naren..

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