Low File Size/Great Image Quality: H.264, AAC

1. I created a slideshow in iPhoto, exported it to a QT movie file. The properties of it is as follows:
Exibit A:
Dimensions: 720x480
Format: MPEG-4 Video, AAC, Stereo, 44.100kHz
FPS: 30
Data Rate: 7277.87 kbits/sec
Channel Count: 2
Duration: 02'46
Size: 143.58MB
2. I pulled a QT Movie file from the web with the following properties:
Exibit B:
Dimensions: 480x360
Format: AAC, H.264, Stereo (LR), 48.000kHz
FPS: 28.79
Channel Count: 2
Duration: 01'22
Data Rate: 868.14 kbits/sec
Size: 8.5MB
3. I tried to see if I could compress my movie and keep the quality as comparible to Exibit B. Here's what I ended up with:
Exibit C:
Dimensions: 720x480
Format: AAC, H.264, Stereo (LR), 44.100kHz
FPS: 30
Data Rate: 4826.73 kbits/sec
Channel Count: 2
Duration: 02'46
Size: 95.22MB
4. I tried again. This time creating the same dimension as Exibit B. Here what I got:
Exibit D:
Dimensions: 480x360
Format: AAC, H.264, Stereo (LR), 44.100 kHz
FPS: 30
Data Rate: 2577.17 kbits/sec
Channel Count: 2
Duration: 02'46
Size: 51MB
How can I create a very low size and image quality as Exibit B?
I have QTPro. Do I need something else?
Thanks.

Update:
Well playing all exibits on the Windows workstation worked just fine after the update. I now has QT7.
Next...I've exported Exibit A down to 8MB (Exitbit F)by recommendations from Capt. QTKirk. Here are the properties:
Exibit F:
Format: AAC, Stereo (LR), 32.000kHz, H.264, 720x480, Millions
FPS: 15
Data Size: 8.5MB
Data Rate: 429.79kbits/sec
Overall Quality:
Video: Fair at 720x480; much better at 486x324; overall choppy transitions as well
Audio: Fair -close to mono.
Anyone else have any suggestions?
How and what are others using to get the audio/video quality as crisp and sharp as what's shown in the QT Movie Trailer site?

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