Low-res PDF for web posting

IDCS3 -- I have a really cool little brochure with lots of art and transparencies. I need a decent-looking low-res PDF to post on the client's website. At the moment, from the IDCS3 PDF preset [Smallest File Size] it's exporting at 5.4 MB -- that's too big, it should be less than half that size.
I know transparencies use up a lot of space but don't know how to resolve that -- that's probably my biggest issue.
Someone suggested "Printing" to Adobe PDF 8; that's cool except half of my logo is disappearing... Haven't been able to resolve that.
Can someone guide me to some resources/instructions on the best way to save a lovely design for posting on the web as a low-res PDF?

>Replaced the vector art with lo-res PDFs but they didn't help the size situation much.
The lo-res PDF is the same vector data, but in a different format. When you make a PDF from that, you are making the same PDF as before.
>I saved one of the pieces of vector art as a lo-res Photoshop file but its quality in the PDF was awful.
Because it was rasterized at a low resolution.
You have exactly three options, in order of simplicity:
Just keep the file as is and let people download a 5 MB file. While this is obviously the easiest thing for you, I think it's the least productive. I would try the other options if this were my assignment.
Rasterize the vector data. You can do this with a Rasterize effect in Illustrator, using a high resolution, then play with different compression options and resolution when saving the PDF from InDesign.
Simplify the vector data. Delete small details that won't be seen on screen. Use Object > Path > Simplify to reduce the number of points on complex paths. If there is vector art that is cropped out in the PDF, delete it from the Illustrator file. Use symbols and pattern swatches to replace repetitive elements.

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