Loyalty Program / VIP Program

Would anyone have experience in using CRM on Demand to manage a loyalty program? We are planning on creating such program in the near future (we call it VIP because people will not be gathering points but rather get discounts).
I'm starting to think about where all this information could be stored in CRM. My preliminary thoughts on which fields would be needed at a minimum are:
- program ID (could CRM generate such an ID?)
- effective date
- end date
We would like to flag opportunities that are created as a result of a customer using a program card.
Metrics I could foresee would be needed are:
- Number of contacts on the program
- Number of opportunities created for customers on the program
- Revenue generated from customers on the program
Would anyone have suggestions on where such data should be stored?
Should I consider other fields/metrics?
Any other insights/things to take into consideration/pitfalls?
Thanks.

Hi,
Sounds like campaigns. Can be linked to contacts, leads and optys. Most of the fields you describe already exist.
Best of luck

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Microsoft Visual C Runtime Library Runtime Error! Program: C:\Program Files (x86)\iTunes\iTunes.exe R6034 An application has made an attempt to load the C runtime library incorrectly. Please contact the application's support team for more information.

Microsoft Visual C++ Runtime Library Runtime Error! Program: C:\Program Files (x86)\iTunes\iTunes.exe R6034 An application has made an attempt to load the C runtime library incorrectly. Please contact the application's support team for more information.
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OK

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