MAC/PC compatible video file?

Longtime MAC user and FCS 2 user. With all the video work we do, what is a good MAC/PC video file format? I used to create MPEG 1 files a lot, but thats not used so much these days. Is there a new file type that will work on a PC with Windows Media Player? As I've come to realize, not to many people have quicktime on there PC, especially clients. And asking them to install it is like pulling teeth.
I also have the pro version of Flip-For-Mac to create WMV files. But thats sometimes a pain to create both a H.264 file for MACs and a WMV for PCs. Whats a good, high compression format that will work on MACs and PCs? MP4? AVI? I've tried some, but get errors on PCs with WMV player says you need to install the proper codec to play video back. Any thoughts?

"Older machines"? No QuickTime? PC's and Mac's?
Then MPEG-1 files (circa 1991) could still be your best option.
WMP and Microsoft keep fighting the "rules" found in MPEG-4. Add to that the confusion found in html page code (calls a browser plug-in) and you see the bigger picture.
Flash Player may be a better option as most codecs are supported by both OS's.
I find most Flash videos poorly encoded (YouTube style) but the video quality wouldn't be any worse than the MPEG-1 export and the total file size makes them "Web" friendly.

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