Making my website search engine friendly

Hi there
Hope somebody might be able to help me..
I am trying to make my website search engine friendly so that it lists the website, has a good ranking etc.
I have built my website with dreamweaver and some flash elements. I have used both flv content for streaming
video and swfs for information on certain pages.
The problem I have is that the website is totally built using AP divs with images inside (or the flash elements mentioned).
There is no text, unless it is contained within a jpeg, or swf.
I gather that search engines don't read images. So I have used alternative text for most of the
images, which I gather search engines, such as google, can read.
I have also used page titles, inserted html head tag descriptions and keywords.
Is there anything else I can do to make my website more search engine friendly?
Somebody told me that I should try to have hidden paragraphs of text, because it is important
that search engines have enough text to detect within my site..
Is is not enough that I have provided alt text for the images? Or should I include these hidden paragraphs of text..
And if so, how?
Also, some of my AP div images contain quite a lot of text within them.. I notice that when inserting the image
into the AP div, it gives you the option to insert alternative text OR provide a url with a longer description contained
within it.. How does that work? Is the url a html document with text inside?
Please let mne know if you have any ideas regarding any of this.
Regards
Sarah

Is is not enough that I have provided alt text for the images? Or
should I include these hidden paragraphs of text..  And if so, how?
Alt text is for web accessibility.  Say your image doesn't load, alt="description"  appears in the browser to give visitors some idea of what the missing image is.  Similarly, Screen Readers express Alt text to people who cannot see images.
Will putting alt text on images improve your Google ranking?  Not all by itself.   Alt is no substitute for good old fashioned content inside HTML headings <h1> <h2> <h3>, paragraphs and lists.
Put keyword rich content on your site.  Use Flash Object swapping to show Flash to people who have support for it.  Everyone without Flash, including engines, screen readers and translators will get the HTML version.  If JavaScript is disabled, both versions will display.
More on FlashObject swapping below:
http://blog.deconcept.com/flashobject/
Nancy O.
Alt-Web Design & Publishing
Web | Graphics | Print | Media  Specialists
www.alt-web.com/
www.twitter.com/altweb
www.alt-web.blogspot.com

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