Mandatory SuiteLink - sounds good in theory, but...

Am I the only mailer who is wondering how CASS Cycle N with mandatory SuiteLink is going to work, in real life?  My very nice but often database-challenged mail customers have their data scattered all over the place--I find company names mixed in with First, Last, and Address1 fields, and often at the end of a last name or the end of the street address.  I'm already pulling my hair out trying to get everything into a Company field for NCOA - and I've written a mean disclaimer that I put in front of everybody's eyes saying that company names have to be in a company field - but really, do mail owners care? 
How do other mailing agents handle this? 
And another thing:  does anybody out there know how to treat (for example) the names of retirement communities?  If you live in a Kendal retirement community, is that a company name, or not?  If you are the administrator of a Kendal retirement community, is that a company name, or not?
Thankfully most of my mailings seem to evade MERLIN, but I would like to be doing the right thing, anyway.
Jean

You might have to start tapping your customers on the hand with a ruler.  We "clean" lists for the clients before the mail goes out and specifically tell them if it's not in a usable file format (ie company in a company column) there is a possibilty that CASS will toss it out and you won't be able to mail.  You can train them like that.
As far as retirement communities, most of them have actual roads or an apt# (for their mailbox) at a specific street on that road.  If someone lived there, I wouldn't put the name of the retirement community on there.
However, if I'm sending a mailer to and administrator regarding business with the retirement center, then YES, I would put the name of the retirement center on the piece.
Be personable when needed and be professional when it's only necessary.

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