Marketing and Campaign

Question

Hi All,
Can some one tell me the exact difference between,
Marketing Plan
Marketing Plan Element
Campaign
Campaign Element.
If possible also please pass some relevent document regarding the same.
Thanks and Regards
Anirudh

Answer 1

Hi Anirudh
A marketing plan is an instrument used in marketing to draw up and implement marketing
The marketing plan is used as an organizational tool for top-down budget and target planning. You can use marketing plan elements to structure a marketing plan in the form of a hierarchy. You can assign one or more campaigns to each marketing plan element.
Marketing plans can be broken down into further marketing plans, marketing plan elements or campaigns. However, you can only assign campaigns to a campaign. You cannot assign marketing plans to a campaign.
Also Marketing elements is a collective term for marketing plan elements, campaign elements and trade promotion elements.
Marketing plan elements are the building block of a marketing plan,as all marketing plan breaks up into marketing plan elements
for complete clarity just go through this link
https://help.sap.com/saphelp_crm60/helpdata/en/46/0abec5abb314dce10000000a155369/frameset.htm
https://help.sap.com/saphelp_crm60/helpdata/en/8e/549ab8160940f9bdd9e9022fa68b38/frameset.htm
now regarding campaign
A campaign is an instrument used in marketing planning and campaign management to plan the measures by which a marketing plan is to be executed
Campaigns are used for operative marketing planning and execution. Multiple campaign elements make up a campaign
when you have to use the campaign application what actually heppens is that campaign element which build up as campaign actually these elements are in reality which takes the input and complete the final structure of campaign.
for instance for campaign automation
You copy selected elements directly in the modeling area. You select the elements you want to copy, and then click the secondary mouse button and select Copy Selected Elements
what are these selected elements you have to cpy,these are the campaign elements ,so concept is straight the elements are the building block ,so that any change in final application be it marketing plan or campaign ,these elements are something which are manipulated with.
application can be seen under following link
https://help.sap.com/saphelp_crm60/helpdata/en/46/0ac751d027424fe10000000a1553f6/frameset.htm
just go through what i have said
you will have better understanding of the concept
best regards
ashish