Marketing Attributes for account and Contact

Hi,
I am looking at Marketing Attributes of an Account. They are fine.
And I am looking at Marketing attributes of an Contact for this account. But these values are different from Account Marketing Attributes.
They are not same...can you please let me know..when they will bcome same (for Account and his contact).
And when I create lead(campaign)...will these attributes changes for Account and Contact?
Please let me know...as I am very new to CRM Marketing.
Thanks,
Sandeep

Hi,
If the marketing attribute set is created with assignment to bith Accounts and Contacts.. the same would be visible through out.
If u want different set of attributes for contacts and accounts, define multiple marketing attributes and select the checkbox for availability in either contacts or accounts and not both.

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