Marketing original music at iTunes Music Store

I did a couple searches and couldn't find any threads about this - pardon me if I missed it!
I was wondering how an independent artist/group can make their music available for purchase on iTunes.
My band is having our latest CD duped and packaged by a company who advertises that our material WILL BE AVAILABLE at the "store" - IF we use their service(s).
Does anyone know if an un-signed band MUST use a third party to market our music at iTunes?
If it's not necessary . . . could someone please explain how it's done - or direct me to where I might get more info on it?
Thanks a lot!
Danny

Several artists whop release their own CDs are on the iTunes Music Store, so it's not absolutely necessary to be signed to a label, though obviously a label who has a number of artists is more likely to get priority than will an individual artists. Contact Apple via this web page and see if you can work out an arrangement with them.
They’ve reportedly been swamped with requests, so don’t be surprised if you don’t hear back from them soon or indeed ever. If you don't hear from them, an indie label that already has a relationship might be your best avenue. In another post, an Apple employee said that there are 600 already, including these:
http://www.cdbaby.com/
and
http://iodalliance.com/
I don't know if whoever you're considering is really able to get your tracks onto the iTMS or not; try to get some sort of confirmation that they actually have been successful, particularly if they're going to charge you more for the CD duplication that would another plant.
Good luck.

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