Marketing Planning and Campaign Management

Hi Gurus
How to send Marketing Planning and Campaign Management from CRM system to Other ERP system
How to send Marketing Planning and Campaign Management from CRM system to Other R/3 system
Thanks
Mahi

Hi Mahi,
The Integration of SAP CRM with R/3 will be
Project System, Finance, Accounting
for that u ve to check the check box in Mkt plan onwards
in ECC u can see in PS
Marketing plans and campaigns can be used stand alone in the CRM system. However, when CRM
is integrated with other SAP systems (BW, R/3, etc.) increased functionality is possible.
Planned values (e.g. planned costs, revenues, etc.) for marketing plans and campaigns can be written
to a BW infocube. These planned values can then be used in reporting to match actual values, for
example, actual revenues and costs.
When linked with R/3, actual costs related to campaigns and marketing plans can be captured by
using the financial and accounting functionality in R/3.
These actual costs can then be extracted to the same infocube in BW to allow for planned versus
actual costs for a campaign.
Reward points if helpful
Cheers
Manohar

Similar Messages

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