META data - what is critical?

Hello friends!
Can someone please elaborate on the essentials of META data (what do I keep in, take out, etc.). If it varies by purpose of website, please share!
One of my websites is for web design service, so anything relating to this would be greatly appreciated.
Thank you in advance!
Ken D

Meta keywords are of marginal value if any.
Meta descriptions are useful, and should be short (less than about 155 characters) and specific to the mission of each individual page.
This quote is taken from http://seomoz.org -
The meta description tag serves the function of advertising copy, drawing readers to a website from the results and thus, is an extremely important part of search marketing. Crafting a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page. To maximize click-through rates on search engine result pages, it's important to note that Google and other search engines bold keywords in the description when they match search queries.
That's about it.

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    You do not move photos to the trash - you select them in iPhoto and press the delete key then empty the iPhoto trash (iPhoto menu ==> empty iPhoto trash)
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    Thanks for being on the case, dj!   As you'll see below, YOU WERE RIGHT!      But I am confused.
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    Thanks so very much, dj.   Any ideas on how to get LR to ignore these (minor) differences would be hugely helpful.

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    After your first scan you need to click the + sign at the 7 o'clock position. 

  • Problem writing meta data changes in xmp in spite of enabled settings

    Dear Adobe Community
    After struggling with this for two full days and one night, you are my last hope before I give up and migrate to Aperture instead.
    I am having problems with Lightroom 5 writing meta data changes into xmp and including development settings in JPEG, inspite of having ticked all three boxed in catalog settings.
    In spite of having checked all boxes, Lightroom refused to actually perform the actions. I allowed the save action to take a lot longer than the saving indicator showed was needed, but regardless of this no edits made in the photo would be visible outside Lightroom. I also tried unticking and ticking and restarting my compute.
    Therefore, I uninstalled the program and the reinstalled it again (the trial version both times). I added about 5000 images to Lightroom (i.e. referenced). After having made a couple of changes for one photo in development settings, I tried closing the program. However, then this message was then displayed:
    I left the program open and running for about 5-5 hours, then tried closing the program, but the message still came up so I closed the program and restarted the computer. I tried making changes to another photo, saving and then closing and the same message comes up. The program also becomes unresponsive, and of course still no meta data has been saved to the photo, i.e. when opening it outside Lightroom, the edits of the photos is not shown.
    What do do? I would greatly appreciate any insights, since I have now completely hit the wall.
    Oh yes, that´s right:
    What version of Lightroom? Include the minor version number (e.g., Lighroom 4 with the 4.1 update).
    Lightroom 5.3
    Have you installed the recent updates? (If not, you should. They fix a lot of problems.)
    I installed the program two days ago and then for the second time today.
    What operating system? This should include specific minor version numbers, like "Mac OSX v10.6.8"---not just "Mac".
    Mozilla/5.0 (Macintosh; Intel Mac OS X 10_8_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/31.0.1650.63 Safari/537.36
    What kind(s) of image file(s)? When talking about camera raw files, include the model of camera.
    JPEG
    If you are getting error message(s), what is the full text of the error message(s)?
    Please see screen dumps above
    What were you doing when the problem occurred?
    Trying to save metadata + trying to open images that it seemed I had saved meta data to
    Has this ever worked before?
    No
    What other software are you running?
    For some time Chrome, Firefox, Itunes. Then I closed all other software.
    Tell us about your computer hardware. How much RAM is installed?  How much free space is on your system (C:) drive?
    4 GB 1333 MHz DDR3
    Has this ever worked before?  If so, do you recall any changes you made to Lightroom, such as adding Plug-ins, presets, etc.?  Did you make any changes to your system, such as updating hardware, printers or drivers, or installing/uninstalling any programs?
    No, the problems have been there all the time.

    AnnaK wrote:
    Hi Rob
    I think you succeeded in partly convincing me. : ) I think I will go for a non-destrucitve program like LR when I am back in Sweden, but will opt for a destructive one for now.  Unfortuntately, I have an Olypmus- so judging from your comment NX2 might not be for me.
    Hi AnnaK (see below).
    AnnaK wrote:
    My old snaps are JPEG, but I recently upgraded to an Olympus e-pl5 and will notw (edited by RC) start shooting RAW.
    Note: I edited your statement: I assume you meant now instead of not.
    If you start shooting raw, then you're gonna need a raw processor, regardless of what the next step in the process will be. And there are none better for this purpose than Lightroom, in my opinion. As has been said, you can export those back to Lightroom as jpeg then delete the raws, if storage is a major issue, or convert to Lossy DNG. Both of those options assume you're willing to adopt a non-destructive workflow, from there on out anyway (not an absolute requirement, but probably makes the most sense). It's generally a bad idea to edit a jpeg then resave it as a jpeg, because quality gets progressively worse every time you do that. Still, it's what I (and everybody else) did for years before Lightroom, and if you want to adopt such a workflow then yeah: you'll need a destructive editor that you like (or as I said, you can continue to use Lightroom in that fashion, by exporting new jpegs and deleting originals - really? that's how you want to go???). Reminder: NX2 works great on jpegs, and so is still very much a candidate in my mind - my biggest reservation in recommending it is uncertainty of it's future (it's kinda in limbo right now).
    AnnaK wrote:
    Rob Cole wrote:
    There is a plugin which will automatically delete originals upon export, but relying on plugins makes for additional complication too.
    Which plugin is this?
    Exportant (the option is invisible by default, but can be made visible by editing a text config file). To be clear: I do not recommend using Exportant for this purpose until after you've got everything else setup and functioning, and even then it would be worth reconsidering.
    AnnaK wrote:
    Rob Cole wrote:
    What I do is auto-publish to all consumption destinations after each round of edits, but that takes more space.
    How do you do this?
    Via Publish Services.
    PS - I also use features in 'Publish Service Assistant' and 'Change Manager' plugins (for complete automation), but most people just select publish collections and/or sets and click 'Publish' - if you only have a few collections/services it's convenient enough.
    AnnaK wrote:
    Would you happen to have any tips on which plugins I may want to use together with Photoshop Elements?
    No - sorry, maybe somebody else does.
    Did I get 'em all?
    Rob

  • Should the web page address be included in the file name in the meta data dialog box?

    In the page properties > meta data > below is a field with the label file name: (the the area to type in the field), after the field, it is labeled .html.
    I have 2 questions here.
    1. If I type in http//:www (my page url), do I include .html at the end? I didn't know if this is automatically added because it is off to the side of the field?
    2. If I type in the entire URL address: http//:www (etc, etc).html,    after closing the page properties dialog box, I make it a habit to double check my work. What happens is the http//:www.xxx changes to (htttpwww.xxx). It drops the //: on the URL.
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    and do you type in the .html at the end?
    I am assuming this will help with SEO page ranking or at least makes it easier for the search engines to crawl your site??
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    Advise would be very helpful.
    Ben

    You are absolutely correct with the URL Ben. Taking your above example, you just need to type in "Services" in the file name and the webpage will be exported as services.html and the URl will be  www.xyz.com/services.html.
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    Hope I am able to explain the concept of File Name here. Please let us know if you have further queries on this.
    Regards,
    Sachin

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