Microsoft's Hew Image Format: HD Photo

Microsoft has created a new image format called HD Photo
which is being
touted as a "JPEG Killer." Adobe has reportedly already
created a
Photoshop plugin for it, yet I never even heard of it until
today.
Can someone who knows more about graphic design fill me in on
the big
picture? Is HD Photo going to be a standard that will truly
rank among
.gif's and .jpg's, or is it too early to tell? Is it in a
class by
itself, or will it have competition?
I'm aware of SVG images and thought they were supposed to be
the in
thing, but they haven't yet made much of a splash as far as I
can tell.
Thanks.
www.geobop.org - Family Websites
www.invisible-republic.org - Adult political websites (Mature
adults only)

HD Photo is the new generic name for Windows Media Photo.
Microsoft is submitting the spec for approval as an open
standard for global
adoption i.e. supersede JPG, which is a tired format with
limitations.
To maximise the chances of that happening they removed the
Microsoft-centricness from the name.
From
http://news.com.com/Photoshop+gets+HD+Photo+support/2100-1046_3-6165425.html:
"HD Photo compresses images more efficiently, supports richer
colors and can
record subtler tonal detail (than JPG), Microsoft argues."
See
http://en.wikipedia.org/wiki/HD_Photo
The WMP spec can be found here:
http://www.microsoft.com/whdc/xps/wmphoto.mspx
Still they've got a tough job ahead. JPEG2000 tried a few
years ago and did
not get very far.
Just because a technology is superior doesn't mean it'll
achieve ubiquity.
Regards
John Waller

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Dear Ma-Le / All
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