Missing cable new iphone 5

I just bought the New Iphone 5 from Verizon but its missing the lightning cable. What can I do now?

I'm missing the cable as well.  Pre-ordered the 16GB in black from Verizon and received it yesterday afternoon.  Opened up the box and to my dismay there was no cable.  Now think about this-this is a MAJOR inconvenience so all of us stuck in this situation really can't do anything with the phone.  If we activate it, our old phone will be removed from our accounts and then we have an iPhone 5 that will probably last abour 7 or 8 hours with modest use.  Then what?  Wait a few weeks until the cable is available in stores?
@Riley3233-you need to hammer Verizon until they get you in touch with Apple.  In my case I called Verizon customer support, sat on hold for about 15 minutes while the rep looked into it and then she conferenced in an Apple rep.  He then went on to process a "repair" order to have the cable shipped out to me.  There is no excuse, they HAVE to give you a cable.  If you're close to an Apple store you might want to try to make an appointment with the Genius bar and bring in your phone with the box and other accessories and explain the situation to them.
Now in and of itself the whole notion that we would have to make an appointment to get a missing accessory for our new device is just rediculous.  Each of us should be able to walk in to any Apple store, explain our plight, and walk out with the missing cable no questions asked.  Apple, are you listening?  I suspect you're about to get a lot more reports of this happening.  The fact that you released a phone that has a newly redesigned cable that's necessary for charging, and you pretty much have none available in stores at launch is pretty poor business planning.
Good luck!
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