Mobile site for Industrial Supplier?

Hey gang,
I am wondering what the concensus would be on this topic. I don't know how prolific mobil sites are, outside of entertainment genres.
We have been an industrial company that largely works towards the oilfield market and related industries. We now are jumping into what is called, Specialty Gases which still deals here but also moves us into laboratory, natural gas transmission and other, highly technical fields. With this in mind, I realize the customers/individuals are of a different caliber, they are likely more technologically savvy.
With this in mind, do we seem like a good candidate? Do you see a potential ROI?
What do you think?
Rob

Hi Rob
Mobile friendly/specific sites are said to be the big growth area now, but they said that last year as well !
The easiest way is probably to check your site stats  for the number of visitors using mobile os's and browsers. But even that may not be enough, I can tell you that designing and building a site specifically for mobile devices is just as complex, and probably costs more if done on its own than a 'standard' desktop site.
The other thing to remember is that any ROI will be difficult to calculate as most potential customers will 'check-out' the mobile site, then actually order/contact-you using a desktop.
PZ

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