MORE what it means in crm marketing

Hi all ,
          I did not understand what is mend by MORE in crm marketing .. This question was asked in one interview ..
           Can any one help me ?
Regards
Ramesh

Hi
Marketing Optimization and Refinement(MORE) allows you to improve the efficiency of your direct marketing campaigns. Using response models, it suggests how to best address individual customers of a given target gruoup to maximize profiability.
for more details refer to cr600 page268.
Regards
Mallik

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