Most commonly used format

Hello Everyone,
I have just made a promo reel for my girlfriend and I need some advice as to which format to export it in.
I need to do two things; firstly I want to save it as a file we can give to people on a memory stick or via my idisk. I am not an expert with file formats and this is going to be viewed by people with macs and PC's. Is there a format that is recognised more than all the others? I know the quicktime option is probably the best but then within quicktime there are many other options which I am not sure about.
Secondly (and im being a little lazy here because I haven't begun to learn DVD studio pro), if im planning on burning this to DVD, which format will DVD studio pro want to work with? (the footage is NTSC)
Thanks very much for any help.
Double_ohh

It must just be the film industry then. I deal with all sorts of codecs on a daily basis and every time anyone comes across a .wmv file in our company they complain (and we're mainly on PCs except for us in editorial).
We have done extensive research into which codecs are most common, easiest for a machine to run, maintains consistent color across platforms, and doesn't require additional downloads. We deal with everyone from super tech savvy people (we're in visual effects) to producers and directors that only check their e-mail and surf the web.
MotionJpegA and/or PhotoJpeg have zero color loss when compared to the original files. The codec has been around for quite a while so it will play even in older versions of Quicktime. The main drawback is that the file size can get quite large.
My girlfriend is in market research and consulting and she says they use .wmv files all the time. She also said they have had a few cases when they've sent the files to a client on a Mac only to have the client become frustrated because they had a hard time playing them back.
Codecs are a messy thing and certain codecs work best for certain situations. We have had more success with H.264 than Windows Media files but that is just our experience. If you plan on sending it mainly to PC users in a professional office environment then Windows Media will probably work great, if you plan to send it out to a professional creative environment on mixed platforms I would look at using something else.

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