Mouse wheel: Illustrator != Photoshop

Question

Is there any setting (hidden or otherwise) that will make the mouse wheel behave the same in Illustrator as it does in Photoshop? In particular, I would like the wheel to zoom without holding down the Alt key, and Shift+Wheel to zoom in whole multiples of 100%, just like in PS.
In my work, I have to switch back and forth between the two apps a lot, and the inconsistency drives me a little nuts.

Answer 1

I know this thread is old but this may be helpful to someone.
I use the program X-Mouse Button Control. http://www.highrez.co.uk/downloads/XMouseButtonControl.htm
1. Create a new profile called Illustrator (or whatever you want).
2. Panning:
For the Middle Button change the setting to "Simulated Keys" from the drop down. In the dialog box enter {space}{LMB} Under the "how to send the simulalted key strokes:" dropdown, select #3, During (press on down, release on up).
This configuration will let you click and hold the middle mouse button to pan around the screen i.e., the hand tool
3. Zoom In/Out:
For the Wheel Up change the setting to "Simulated Keys" from the drop down. In the dialog box enter {CTRL}+ Under the "how to send the simulalted key strokes:" dropdown, select #3, During (press on down, release on up).
This configuration will let you roll the mouse wheel up to zoom in.
For the Wheel Down change the setting to "Simulated Keys" from the drop down. In the dialog box enter {CTRL}- Under the "how to send the simulalted key strokes:" dropdown, select #3, During (press on down, release on up).
This configuration will let you roll the mouse wheel down to zoom out.
IMPORTANT!
For this to work correctly you need to change the default keyboard shortcuts "+" and "-" that would normally add or subtract anchor points. I changed mine to "Shift +" and "Shift-". X-Mouse gets confused at the end of the string. It thinks after you zoom in or out you want to either add or subtract a point depending on which way you rolled the wheel. This happens because of the "+" or "-" after the {CTRL}. By changing the shortcuts, the problem is eliminated and it defaults back to the last command you had running.
Hope this helps!