Movie trailers on ipod touch

Hello, new to the forum.
I purchased an iPod touch on Sunday and am having a great time with it so far. It was easy enough to figure out how to sync apps, songs and movies.
However, one issue I am having is I wanted to sync the movie trailer for Transformers: Revenge of The Fallen being that I had a 1080p and also a 720p version stored on my comp in .wmv format.
Despite the fact that I can open them with iTunes and they are listed under movies, I am unable to get either file to sync with the iPod Touch. I get a message saying the file cannot be played "on this iPod."
Being a newbie to unit, I was hoping someone would be able to point me in the right direction as far as how to load one of these files on or explain to me why it cannot be done at all.
Thank you for your time

Thanks so much! I will try that as soon as I get home.
I hear you though! I'm 28 and am looking forward to this even more than the 80's animated movie where Optimus died I love to show the new trailer to people and what better way to do so than always having it on hand on the new ipod, rofl.
I'll probably make a bunch of trailers into that format now that you've explained it to me, thanks again

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