Multiple formats of same movie on iTunes?

If I want to watch my movies on my iPhone or iPod I convert them using Quicktime (640x480 <1500bps) and then stick them into iTunes for syncing. Works great.
If I want to watch my movies on my Plasma TV I convert them using Quicktime (AppleTV setting 720p <5000bps) and then save on a USB drive and plug them into my living room xbox360. Works great. And far higher quality than the iPod setting.
What happens when I go out and buy an Apple TV to eliminate the xbox from the equation. Presumbably the Apple TV will sync from iTunes, so I will need to put my AppleTV coded movies in there?
But...... surely I will then have 2 copies of everything in iTunes. Will the AppleTV menu cater for this? It will be pretty cubersome if not, and might be a pain for other members of the family to navigate (hence defeating the point of getting an AppleTV to replace the xbox)
Any help much appreciated.

Sorry for delayed response - I've been away for a few days.
This is the bit I don't understand. Being able to sync a playlist (that contains videos) as you describe in your post is exactly what I'm trying to do but unless I've missed something (entirely probable!) then I can't seem to do it.
When I sync my iPhone it does not give me the option to sync a playlist with videos in it. I only get the tick box list of every single movie file within iTunes (hundreds as I have lots of trailers).
eg. Can you confirm whether you can currently do the following: 1)Create a playlist entitled 'My iPhone Videos'; 2) drag 2 or 3 movies that I want to watch when next on train into that playlist; 3) sync my iPhone to the playlist 'My iPhone Videos'.
It sound like you're doing this. If so, please explain step by step.
Many thanks.

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As a loyal collector of Apple "stuff", I have movies on my primary computer (PowerMac G5 w/ additional 250GB HS just for iTune media). Some of these movie files wouldn't sync to the AppleTV, so I converted the to a format/form which would sync. Some of them won't sync to the iPhone, so I've started to convert them to a format/form which will sync to the iPhone. So now in some situations I have 3 copies of the same movie file. Seems like a huge waste of disk space. It's also hard to tell which one is compatible with which device.
Any advice, idea, best-practices?
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Here's what I do in the same situation.
I convert using iPhone base formats but bump up the resolution to 640 (and autocrop). In general this results in a superb image even on a large (38") TV and one that plays well on the iPhone (bit rate no more than 1000K).
This has become my standardized conversion now -- you can get a slightly better image by bumping up the max bit rate but oddly enough the only real improvement is in very very fast action (much of what I'm watching nowadays is action movies and I've notice only one or two times in the many dozens where the image has "jumped" just a tiny bit). It's very economical -- about 1gb per 2 hours -- which is a consideration even on Apple TV (I now have about 200 movies there).
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4/23/2013     APL*APPLE ITUNES STORE 866-712-7753 CAUS Tran Date/Time: 04/23/2013 07:30:39     16.04
4/23/2013     APL*APPLE ITUNES STORE 866-712-7753 CAUS Tran Date/Time: 04/23/2013 06:11:12     16.04
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Please be aware that you are not communicating with Apple when you post in these forums. The only people who will reply to your posts are your fellow users. Go here:
http://www.apple.com/support/itunes/contact/
and follow the instructions to report the issue to the iTunes Store.
Regards.

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Multiple formats of same movie on iTunes?

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