Multiple Leads per Account - how are your companies managing this?

hi Experts
Question regarding accounts with multiple leads.  How are other companies handling this in CRM?  Currenlty, we have a two lead types, one captures customer first point of interest with our company and the second type represents all of the other interests the customer has with us.  We are trying to simply to one lead type but Marketing is having an issue with how to manage the first point of contact and the point of contact which triggers the sale. 
Basically, I would like to hear from other experts on how their companies model their leads and manage them.
Thanks,
Chris

hi, you can add a customize flag field in your lead document to present the first contact. And you can make the sales staff to tick this flag, or add a customize logic in the order save BADI to check if the lead is the first document for this BP, it so the set the flag aotumactically in the BADI.

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