Music Video quality is poor - Apple TV

Does anyone know why the music videos purchased in the iTunes store are not HD or a higher resolution than what they are? I have an Apple TV in my home theater room with a 106 inch screen and the videos look like I am playing a VHS tape. I don't understand how I can watch HD movies and TV shows on my ATV but Music Videos look like crap! I have about 74 music videos too!

Viper200 wrote:
Newer music videos are all shot in HD.  This is apparent when you go to youtube/vevo and watch the music vids in 720/1080p.
You can of course, use any number of Firefox addons to download the HD music videos off youtube/vevo and then use a pass-thru/remuxer like iVi (available on app store) or Remux to rewrite the headers of the videos to make them idevice/ATV compatible without recompression.
BTW 1080p converted youtube vids look GORGEOUS on the new ATV/ipad3!
That annoys me so much.
When I didn't have the means, I could still watch music videos in HD for freebs per your description. Now I'm able to buy them (and I want to), but as far as I can see the legit source is rubbish.
Am I missing something or is this one of those ineffable Apple things that I have to come to terms with if I'm going to join the herd?

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