My app shows only on page 8 of App Store search

Hi
We recently reselased our app and as the sales have been pretty slow so far I started to investigate, in case there was some technical reason people couldn't buy. In iTunes (on Mac) I searched for our app using it's actual name "the man app" and was shocked to find it on page 8 of the sarch results in the US store. That means around 1440 other apps show up in the search results before our app even though I've entered its actual name into the search field. Does this not seem strange? I realise that the three words "the", "man" and "app" are very generic but I still thought it would rank much higher.
When I change back to the Irish App Store and search for it, it comes up as number one. Are the search results linked to reviews and previous chart positions as well as the name and keywords? Or am I being penalised in the search ranks for some reason?
If anybody has any insight into this I'd really love to hear it. I'm worried that people can't find our app unless they have a direct link, which is far from ideal.
Many thanks

Thanks for the response Ken.
I'll add "the man app" as keywords for the next release perhaps (seems you can't alter keywords unless you're uploading a binary). It seems a shame to waste precious, limited keywords on the app name though
You'd imagine that an app name would be a relatively high consideration as is the case with web page names and Google searches.
I'm still shocked that a direct search for an app name doesn't give you that app as a high ranking result.
boo!

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