My apple TV will not let me purchase items direct from iTunes and I am logged in. why?

I have nmot been able to rent a movie from my apple TV. I am logged into iTunes. When I try and rent a movie it tells me that I need to varify payment on my computer. I have then rented a movie from my PC  but this will not show up on my apple TV, and indeed the "rented Movie" option is not in my movies list. I have the latest version of softeware, 3.02, and have tried resharing the library. No Joy
Any ideas?

Welcome to the Apple Community.
Check you are using the correct location in the Apple TV store settings.
Try changing a few details and changing them back before updating when you verify in iTunes, also check that your details are correct (ie that you have filled the state field out properly and so on)
Rentals don't just show up on the Apple TV when you have rented then on your mac/PC,you need to transfer them.
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