My vector graphic looks pixelated when I scale it down

I'm using CS5 on Mac OSX 10.7.4 and the graphic looks pretty good at 100%, and prints just fine. The design shop is trying to put it on a coffee cup though, and when they scale it down, it looks horrible. Pixelated everywhere. Am I doing something wrong?
-antialiasing is on
-resolution is 300 DPI
-align to pixel grid is not checked.
Here is a screen shot at 100%
Here is a screen shot after I scale the object 70%... looks pretty bad.
I am new to Illustrator and vector graphics so I am sure this is some setting I don't understand. Thanks for any help you can give!

check my post #20 in this thread http://forums.adobe.com/message/4455955#4455955 I tried to explain what is causing this. Nothing to worry about it won't affect the printed result.
However this statement of yours could be a cause of concern if you are talking about the printed image.
.... The design shop is trying to put it on a coffee cup though, and when they scale it down, it looks horrible. Pixelated everywhere. ...

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