Need an effect for our logo

For our Web videos, I need an effect for the logo similar to that used by Hulu for its intro. It's short and sweet. Any suggestions?
Maybe a plug in?

Thanks to all for these suggestions. I played around with various drop shadow options as suggested in that web page on blurring text. But this technique is aimed at blurring the text, not the image below the text, and none of the blending options for the drop shadow generate the ground-glass look I'm after.
The first suggestion above is intriguing, although I'm not entirely clear how it differs from the labor-intensive workaround I described in the OP. Is the idea to have both the sharp and blurred images in the same PSD as different layers? I'd still need to place that PSD in the layout multiple times, however--once for the background and again in a set of smaller frames to go under each text block in the layout.
Or is there some way to create a frame that contains both the blurred image and text, so that resizing the text frame automatically exposes the correct amount of blurred image? That wouldn't solve the alignment issue, but it would significantly cut down the number of frames needed. My impression is that a frame can contain text or graphics, but not both. But maybe I'm wrong about that.

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