Need to create .MP4 that works with iPhone/iPad

Hi all,
I'm under the gun here and running into a wall and would appreciate anyone's help:
I'm currently creating video content that's being hosted on an HTML5-based site. Because of this, we have specific requirements about what we can/cannot use for formats.
The most acceptable format is an MP4 wrapper with H.264 encoding and AAC audio.
However, the files that are currently deployed won't play on iPhones or iPads (iOS).
The HTML5 standards guide states that: "Mobile phones like Apple’s iPhone and Google Android phones support H.264 video (baseline profile) and AAC audio (“low complexity” profile) in an MP4 container."
I don't know what a "baseline profile" with "low complexity" audio is.
When I look in Compressor, there are settings for iPhone and iPad, but this makes an .m4v file.
Is the only way to support web video on iPhone/iPad with an .m4v file?
If it can support .mp4, what program/settings should I use to ensure playback?
Thanks much!

Still would like to know if this can be done in Compressor.
Can you select the ipod/iphone preset and just change the extension to .mp4? Will this make an MP4 with H.264 encoding as "Simple Profile"?
And I'd love it if someone could define what "simple profile" and "low complexity" means?

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