New computer, lost all previous itunes purchases

Recently I have had to have my whole computer wiped and start again.
Naturally this means that I have lost all my data.
Also, a large percent of my iTunes Store purchases were not on my iPod so when I went to transfer purchases, they weren't there! These include things like Louis Theroux TV episodes.
As you can I imagine I am pretty ticked off by this.
Can anyone tell me how to retrieve these purchases?

Have you failed to maintain a backup of your music? Terrible idea.
"PRODUCTS CAN ONLY BE DOWNLOADED ONCE; AFTER BEING DOWNLOADED, THEY CANNOT BE REPLACED IF LOST FOR ANY REASON. YOU SHALL BE RESPONSIBLE FOR BACKING UP YOUR OWN SYSTEM"
http://www.apple.com/legal/itunes/us/terms.html

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