New iPod touch received today from Apple Store still running 2.2.1

I received my 8GB iPod Touch 2G from Apple Store (Hong Kong) this morning (August 28, 2009). I order it earlier this week.
After checking, it runs 2.2.1, not 3.0.x. Plugged in iTunes, it told me I need to pay USD9.95 to upgrade it to version 3.
Called Apple rep and the guy said this is expected.
I supposed all the new iPod ordered from the Apple online store should come with the latest s/w installed, or at least a promo voucher to claim the upgrade if it is not practical to upgrade all the inventory.
Is this the case in other countries?

OS 3.0 is sold separately as noted at the bottom of the iPod touch Software Update page:
http://www.apple.com/ipodtouch/softwareupdate.html
Apple have not yet announced any iPod touches that ship with v3.0 pre-installed, which is why all the product pages for the iPod touch on the Apple web-site, only list features in v2.0
http://www.apple.com/ipodtouch/
For the last 5 years or so, new iPod models have been released in September each year.
1st generation iPod touches were shipped with OS v1.0 in September 2007
2nd generation iPod touches are shipped with OS v2.0 in September 2008
3rd generation iPod touches and ones that ship with OS v3.0 have not yet been announced.

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