New Website Search Engine Results

I have an overly-simplified, single-page website, ourhealthcarecrisis.com and my client wants the text formatted in a way I'm not currently able to provide, mainly because I'm still new to website creation. In order to provide the appearance of his text, I've used a screen capture of the MS Word document he wants me to duplicate. It's not pretty, at least to me, but the appearance pleases the client.
Here's the problem: when he types the name of his website, ourhealthcarecrisis (minus the .com), into Google he doesn't see the results he wants. The only text that comes up, "create the FHIA," is from a previously-uploaded version of the site. I don't know how to "update" the information with Google and it frustrates him that I can't accomplish what he wants.
I know the search engines look for internal text in addition to keywords and meta tags, but for the moment I'm at a loss for options. I understand that formatting the text itself is what should really be done, but at the moment I can't provide it.
Any suggestion will be greatly appreciated.
Thanks.

I 100% agree that the best choice would be to do the site in HTML...
but I've also had a client that insisted on an image being used instead of recreating the graphics, etc in HTML...sometimes complex images and text font can be difficult to reproduce in plain HTML.
So to the other excellant posters, SnakEyez02, RikRamsay14, and John Waller, I'd like to offer an option that could perhaps provide a happy medium.... use FLASH to represent the image you now have.
WHOA... now before everyone comes crashing down on me... a long time Flash developer... let me explain.
In the same way that there are "Best Practices" for developing an HTML Web site... there are also "Best Practices" for adding Flash to a Web site...(and remember, there is really no such thing as a Flash Web site... only HTML, ASP, PHP Web sites with some Flash content).
Those "Best Practices" (at least in my mind) include using swfobject to add alternate content and navigation for non-Flash browsers.
So as a regular part of adding Flash to a Web site, you would also need to include non-Flash navigation and content... that's just part of using Flash on a Web site... NOT something extra.
The alt content can be any content you can imagine.. for example:
Links, images, lists, etc...
Full text narration for a Flash video..
Detailed text description matching the text in the image PLUS a detailed description of the graphic elements on the page (NOT picked up in regular HTML)..
Alternate video format...
the list goes on.
For review:
If you think that Flash is somehow bad for SEO, it's time to dispell that MYTH!
If fact, in some circumstances I'll use Flash INSTEAD of just HTML because then I'll have better SEO than with just HTML alone.
http://www.worldbarefootcenter.com/
The link to World Barefoot Center in the above post is just one example. View the source code and you see a couple paragraphs of text along with regular HTML links.... but what displays is the Flash version of the image and Flash links.
The client provided the artwork for the page... and that's what they wanted to use a .jpg image. Well yes, that could be done in HTML but it would be virtually invisible to Google. So Instead I converted the image into a Flash .swf and used swfobject to display the Flash. swfobject allows you to create alternate content inside the <div> which also holds the Flash .swf, then when the page is loaded it detects if the browser has the Flash pluggin. If it does, it displays just the Flash content, if not, it displays the alternate content. Since almost everyone has the Flash pluggin, for most people the Flash version of the <div> will display.
The alternate content for that <div> can be any regular HTML text, images, media player, links, etc., anything that you would use if you were not using the Flash. Now the best part is that the alternate content can be "over the top" as far as optimizing for SEO, since it will not be seen by most viewers.
Here's another example of SEO with Flash.. again, the page is just a single image provided by the client:
http://www.ksowetsuits.com/
View the source code. The alt content is paragraph after paragraph of information about the site, including lists and links. If it was just the HTML, it might be kind of a boring Home page. But for SEO I can go "over the top" in promoting the site, since most viewers will never see that part... but it's all indexed by search engines. The end result is BETTER SEO using Flash than just HTML.
On another Web site, a Flash video is displayed, the alt content is the complete text narration of the video. Now how many people would take the time to read that if they could just watch the video instead?? again, better SEO with Flash than without. In fact in one case we had first page search result from that video narration within 4 hours of posting the page.
On still another site with a Flash video, the alt content is another video, but a .mov version, which will, in effect play Flash video on the iPhone (not possible you say??). Well since the iPhone does not have Flash pluggin, it simply displays the .mov version of the video, while everyione else sees the Flash version.
So anyway, if Flash is a part of your Web development, you should look into using swfobject and alternate content.
http://code.google.com/p/swfobject/
Best wishes,
Eye for Video
www.cidigitalmedia.com
Best wishes all!
Adninjastator

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