Newbie CS6 Trying to export Quicktime h.264

I am new at exporting.   When I use the h264 format and it's maximum quality it's a 55 MB file.
When I use the customized Quicktime and then h264, my file is only maxed at 8MB.
I'm trying to figure out how to maximize the size of this :30 commercial for air.
All help is great appreciated.   Thanks in advance. 

Yes.  Quicktime, at h264.
I was able to manage 89MB file using all of the best quality improvement enhancements I could figure out.
They tell me though their typicall :30 commercial at quicktime h264 is usually about 250MB

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