No product key on ms word app can't load it onto Macintosh desktop

We have recently purchased the new office 365 subscription and downloaded it onto 2 iPads. We have received a receipt for the purchase from the App Store. The app states we can also load it onto our desktop Macintosh.  When trying to do this we can't locate it a s a purchased app in the App Store. 
When we purchased the app initially we tried to use the email address attached to our iTunes account however it would not allow this and gave a message that this email address was reserved and to choose another email address.  We then used a gmail address, it worked.  We have spoken to Microsoft this morning and they said we needed a product key to enter when installing on our desktop, which we have never received.  Microsoft support said they have experienced similar cases where people have downloaded this product from the iTunes Store.
Please help.

Apps from the iTunes App Store do not run on a Mac, they are iOS device only. Apps from the Mac App Store do not run on Macs, they are OS X apps only. When a developer such as Microsoft has both an iOS version, sold in the iTunes App Store and a Mac version, sold in the Mac App Store they are usually separate purchases. Buying one version does not entitle you to the other. A side issue to that is that nothing that Apple sells in the Mac App Store or the iTunes App Store require serial numbers, passcodes or product keys. That is an Apple policy.
Office 365 is an in app purchase made from the new iPad versions of MS Office, which are free apps for iOS from the iTunes App Store.
Purchasing and managing auto-renewing subscriptions -
http://support.apple.com/kb/HT4098

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