Novice wanting to teach myself to create movie theater ad with the following specs...

Help.... What CS6 programs do I use for this?  Any advice and suggestion to links would be greatly appreciated. I have the CS6 suite but am a novice and want to teach myself how to do this.
Thank you in advance!
The source video image must be composed for wide-screen.
CONTENT RESOLUTION:  720p - 1280W x 720H (NTSC)
PIXEL GEOMETRY:  Square
COLOR:  24-bit RGB
FRAME RATE:  NTSC, 29.97 fps
BIT RATE: 20,000 - 30,000 Kbits/sec
SCAN TYPE:  Progressive
LENGTH:  15 seconds increments
FINAL FORMAT:  MOV ONLY use H.264 (BEST) Codec. Call with any questions.
NOT ACCEPTED:  JPG, PDF, PowerPoint, Word, Publisher (Most Microsoft software).
http://www.adsonthewall.com/production.html

Basic vid work starts with the NLE or "non-linear editor" (too long to explain the name!) such as Premiere Pro. That's where you set up your timeline and do the basic chopping/blending of bits into the greater whole.
If your footage is the same as your needed output, great ... but if you're going into a specific output frame-size like this you might need to set your sequence settings BEFORE adding footage. Use the above list and only worry about frame-rate (the 29.97) and frame size/ratio of 1280x720 first.
Depending on how involved you need to get, you might use Speedgrade for "grading", the modification of the look of the footage ... color, contrast, gamma, all that ... and perhaps need to add graphics or "lower thirds" in After Effects. Both the later are complex programs in their own rights.
I checked out that link ... those ads are fairly complex bits of work. Some of the ones were mostly or all created with "stills", still-camera images placed on the timeline for set periods of time. Somewhat easier in some ways to work with for this as a starter as you can fit them to any crop you need. Others were a mix of stills and moving footage so those do take some care in what the original footage was shot at compared to what the requirements are you'll need to output it as. I think this would be MUCH easier to do on a timeline set for that frame-size to begin with, and conform any non-conforming footage to that on import to the project.
Next ... wow ... the graphics for these are pretty nice, and keyed for moving, transparency over vid below ... that sort of thing. That will take a few questions here or over on the AfterEffects forum I'm thinking. That could easily be the hardest part of this job. While some level of graphics can be made within PrPro, Ae is really much better for that sort of thing. And those are well past my experience ...
Neil

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