OBIEE Marketing Segmentation

Hi..
Anybody is worked or knows about working with segmentation in OBIEE 11g?Could you please share the steps or procedure to understand.Already i am refereing to http://docs.oracle.com/cd/E12852_01/v11113/mktgseg/mktgsegTOC.html
and also need to understand the integration of OBIEE 11G with siebel 8.1 or later.
Question1:Why we will use marketing segmentation? purpose of it?

The below content is lifted from my old notes ;)
Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, like location or income. Marketing campaigns can then be designed and implemented to target these specific customer segments.
I would suggest start with Administartor tool->Manage->Marketing->
Marketing Manager->menu Help->Marketing Help
If I'm not wrong, I dont think current 11g version is capable of integrate with Siebel. I heard that its going to be with 11g 1.7 version.
I too looking for same(11g Integration with Siebel) info let me know if you come across any thing.
Thanks in advance,
SVee

Similar Messages

  • OBIEE Marketing Segmentation documentation?

    Hi all,
    Can anyone help me to find anything useful related to OBIEE Segmentation component, which includes segments and target levels?
    It is part of what was used to be Siebel marketing but it is embedded in OBIEE.
    Thanks in advance,
    David

    Hi,
    Please see these threads.
    how do i setup obiee marketing? help please
    how do i setup obiee marketing? help please
    Siebel Marketing and OBIEE integration: schedule Segmentation
    Siebel Marketing and OBIEE integration: schedule Segmentation
    Regards,
    Hussein

  • OBIEE 11g cannot run marketing segmentation

    I found that OBIEE 11g has bugs when running marketing segmentation. I have configured the segmentation as it was in 10g but still got error when I tried to create a segment. Can anyone knows how to make it work? Does anybody successfully run marketing segmentation in OBIEE 11g? Please help!

    I found that OBIEE 11g has bugs when running marketing segmentation. I have configured the segmentation as it was in 10g but still got error when I tried to create a segment. Can anyone knows how to make it work? Does anybody successfully run marketing segmentation in OBIEE 11g? Please help!

  • Setting up OBIEE 11G Marketing Segmentation pointing to dual CRM apps

    We like to bring into another CRM app into our OBIEE 11 single instance.  Currently we already have one set up with Marketing Segmentation.  We would like to bring another CRM app into this single instance of OBIEE.  My question is, can we configure our single instance of OBIEE 11g to mulitple CRM app running Marketing Segmentation?

    1) I deleted bridge-utils, netcfg
    2) I edited /etc/hostapd/hostapd.conf:
    interface=wlan0
    #bridge=br0
    edited /etc/dnsmasq.conf:
    interface=wlan0
    dhcp-range=192.168.0.2,192.168.0.255,255.255.255.0,24h
    and edited /etc/rc.local:
    ifconfig wlan0 192.168.0.1 netmask 255.255.255.0
    ifconfig wlan0 up
    3) I added in autostart these daemons: hostapd, dnsmasq and iptables.
    Profit!

  • OBIEE marketing and SIEBEL marketing

    Hi,
    I have to get data from Siebel Marketing(OLTP) in OBIEE 11.1.1.5 in marketing,so in OBIEE 11.1.1.5 Analytics Marketing shows no data how to do this can help me on this..

    Creating Segments in Siebel Marketing Using Siebel Analytics Create Segment View
    The create segment view is for users of the Siebel Marketing operational application, Version 7.7, integrated with Siebel Analytics.
    Use the create segment view to display a Create Segment link in the results. Users can click this link to create a segment in their Siebel Marketing operational application, based on the results data.
    For more information, see the online help for the Marketing Segmentation interface.
    To add or modify a Siebel Analytics create segment view
    In Siebel Answers, create or modify the request with which you want to work, and then perform one of the following actions:
    To add a new create segment view, click the Results tab and choose Other Views > Create Segment from the views drop-down list.
    To edit an existing create segment view, click the Results tab, choose Compound Layout from the views drop-down list, and then click the Edit View button for the create segment view.
    When you are done, you can save the request with the create segment view

  • Marketing Segmentation Using BEx Queries

    My company wants to use the CRM Marketing Segmentation tool.  The data is coming from BW via BEx queries.  I've been able to create highly defined BEx queries that can be used by the Marketing Segmentation tool.  I'd like to create a more generic BEx query with prompts presented to the user at run time if possible.  For instance, if we need a list of Business Partners with email addresses, I want a prompt asking the user to select a specific division.  I haven't found any documentation that BEx prompts can be used within the Marketing Segmentation tool in this fashion.
    Thanks,
    Jeremy

    Hi,
    You can add multiple queries to workbook using following process:
    1. Open one of the queries in BEx Analyzer and save it as a workbook.
    2. Create additional tab in the workbook, and give it name as query2
    3. Edit the query2 tab by adding other quer. click BEx Analyzer > Tools > insert new query
    OR Go to BEx Analysis Toolbox: Tools > insert new query
    4. Chose the second query and save the workbook under appropriate role
    - Geetanjali

  • Reporting by market segment

    Hello,
    we have to implement the reporting by market segment for a new customer. Just everything works fine until now.
    But there is one big problem, which we had solved years ago with another customer. But we do not know how we did it.
    When we execute AFAB the segments have to be filled for every depreciation area. At the moment it is only possible to identify the segment for the "leading" depreciation area. For the others (IFRS, calculation) no segment can be identified.
    Does anybody know what to do? Is there a BADI or something else which has to be implemented.
    Thanks in advance.

    Hi,
    check T-code ACSET for the non-leading depr. areas (compare it with the depr. area thats posting to leading ledger).
    Best regards, Christian

  • Siebel Marketing Segmentation Not Populated By Organization

    Hi,
    We are using BIEE 10g marketing segmentation in Siebel CRM system(8.1).
    After I load campaign with bi segmentation, I found contacts exist in All Contacts/Prospects Across Organization View with default organization. Not displayed in All Contacts/Prospects view.
    I checked organization for all the contacts, they belonged to customized organization but not the default.
    So does the campaign and segmentation list.
    But if  i use Siebel List to load campaign, the organization can be populated correctly. Why????????
    Where did this default org come from? ???????
    Any ideas?
    Thanks in advance!
    Vince

    Nobody worked on this before???

  • Assigning Market segments to Product Catagories

    Hi,
    How do we define the market segments to the Product Catagories. In the Product Hierarchies and Catagories Screen, I created Product Catagories and now I want to assign Market Segments to the Product Catagories. I am not finding a provision to do that. Can anybody suggest how to go about it.
    Thanks,
    Ninju

    Hi Ninju,
    You need to create a campaign under which you can assign your segments and product information.
    To create campaigns first create mkt plan, mkt plan element, campaign, campaign plan element. This is under Marketing Planner.

  • Market Segmentation

    Hi everyone.
    We're launching C4C for our 1st customer which brings quite a few question...
    Our customer does currently market segmentation, means that they split the market into segments like e.g. Antennas, Scientific, Industrial, etc..
    Means customers could belong to more than 1 segment.
    The segmentation is used to set campaigns etc... (define target groups)
    Which would be the best approach? (have 2 ideas)
    1.
    Territory Management (customer will anyway use territory Management for international salesOrg.) We could split each Sales Org part into corresponding market segment. That means that customers could be linked to more than one "territory"..? But if additional segmentation is requested the whole salesOrg has to be changed / appended....
    2.
    Target Groups... 1 for each Segment.
    But what happens if new customer is created within C4C.. I did not find a way to add it to a target Group from the customer view...
    Are there any hints / suggestions / best practices?
    Any help is much appreciated!
    Beste regards
    Daniel

    You might want to leverage marketing attributes to achieve the desired end result.
    Working with SAP CRM Marketing Attributes in SAP Cloud for Sales
    If you integrate your solution with SAP Customer Relationship Management (SAP CRM), then your users can access the Marketing Attributes tab for accounts and contacts, both in the browser and in the SAP Cloud for Customer iPad app, in online and offline mode alike.
    For information about scoping your solution to enable this capability, see Enabling Features in Scoping for SAP Cloud for Sales.
    If you or your users personalize the Accounts and Contacts work center views to make this tab visible, then metadata for SAP CRM marketing attributes is imported into the solution, and your users can enter values in this tab for various data types, which are returned to SAP CRM for further processing.
    Tip
    If your solution is not integrated with SAP CRM and therefore does not use SAP CRM marketing attributes, then we recommend that you add extension fields in your solution to capture additional attributes, where required.
    Thank you

  • Reg:Target group in Marketing Segments

    Hi All
    I need to restrict the Target group member list to certain number in the target group of Marketing Segments.
    Could you please guide me on this.
    Do we have any class like 'CL_CRM_OPPORTH_RUN_BTIL' which we have for Opportunities.
    Best Regards
    Anil Mula

    HI
    I have solved this on my own.
    Thank you.
    Best Regards
    Anil Mula

  • Siebel Marketing Segmentation Contacts Not Correctly Populated By organization

    Hi
    We are using biee marketing segmentation in siebel crm system.
    After i load campaign with bi segmentation, i found contacts exist in All Contacts/Prospects Across Organization View with default organization. Not displayed in All Contacts/Prospects view.
    I checked organization for all the contacts, they belonged to customized organization but not the default.
    So does the campaign and segmentation list.
    Where did this default org come from?
    Any ideas?
    Thanks in advance!
    Alvin

    Nobody worked on this before???

  • Which market segmentation does Apple use for the iPhone?

    Currently I'm studying Media & Entertainment Management,
    For an assignment i need to answer this question:
    ' What market segmentation criteria are relevant for marketing the iPhone? Please motivate.'
    Can someone help me with this question?
    Thanks in advance,

    Instead of someone answering your question for you, why not look it up yourself?
    We're all users here and this is a technical support forum, not a discussion board.

  • Prioritization for Marketing Segments

    We are using CRM 5.0 and have a need to do deduplication of marketing segments. In particular, we would like it based on Prioritization, as per this help file:
    http://help.sap.com/saphelp_crm50/helpdata/en/dd/561d426fe35233e10000000a155106/content.htm
    Can anyone provide any insight on this? We can find no place where to assign a segment a priority, yet in this help file it mentions a prioritization feature.
    Thanks in advance. Points will be awarded for helpful responses.

    Does anyone have any ideas? Help would be greatly appreciated.

  • Alert if Update counts fail in Marketing segment tree in OBIEE 10G

    Hi
    I have a requirement to create alert if update counts fails in segment tree in marketing OBIEE 10G. If anyone can help, appreciated.
    Please send responses to [email protected] as well.

    For the benefit of other users:
    With help from Oracle support I was able to solve this error. The workaround is to populate Saved Results Set tab and QLI-Cache tabs completely.
    In our system we are not using any functionality associated with these tabs. Since Oracle suggested I had to do it !!!
    After populating these tabs the error didn't occur.
    --Joe                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

Maybe you are looking for