Okay Creative - what's going

Is Creative trying to purposely alienate its current customer base?
There was a time when I would sing their praises over virtually all other MP3 player manufacturers, but now?
No more.
Since installing this plays for sure firmware, hundreds of consumers have had problems. You only want to look at this forum for an idea of how many. And they're only the English speaking ones who've happened across this board!
I used to use MediaSource to convert my CDs to MP3, direct to my player. What do I now find? The MediaSource version that is compatible with my new firmware "update" does not have the facility to do this. No - you have to buy the WAV/WMA -> MP3 converter from Creative for US$0...
Great news for me who lost hundreds of MP3 music files for some unknown reason when transferring to and from my PC in order to...you guessed it..."upgrade" my firmware. Sure, it's only 0 bucks, but why pay for something that was free before we were unwittingly seduced into installing this crappy firmware?
Now getting my PC to recognise my player is a struggle. I get there eventually, but whereas it used to take seconds, now we're talking minutes.
Especially with the once ultra-quick Red Chair Notmad which has now become just another $30 download sitting on my PC underperforming.
Great.
Can't just be coincidence that this is all since the firmware update, can it's

Nail.
On.
Head.
However - you would expect Creative to hold their hands up and say "Look - we know there are problems, here's how to fix them, here's a troubleshooter which works, here's the email address for our customer service department in case you're still struggling and we WILL get back to you..." but, no.
It seems they're just content to sit on their hands and get slagged off by all and sundry.
Why?

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