One app that runs on iPhone and iPad

Hi Folks,
My company wants to make a Native app that runs on both iPhone and iPad.  The design is the same for both (super simple), but how is it possible to have the same app run on both - and for both apps to fill the screen of the device? Would we need to create two apps and submit them separately to iTunes? If we were doing this as a Web App it wouldnt be a problem as we just use scaling widths.
I presume we need to create two seperate apps... so if that is true my next question would be how much extra work it would take to make an ipad version? If we already have a developed mobile app how quickly can this be adopted for ipad? Are we talking and extra 20% project time (imagine its a month project for one developer).
Thanks for your help community
Rob
(p.s... i know you can install iphone apps on ipad but that wouldnt cut it. we need to use the full screen)

You want to build a Universal App.
https://developer.apple.com/library/ios/#documentation/iPhone/Conceptual/iPhoneO SProgrammingGuide/AdvancedAppTricks/AdvancedAppTricks.html

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