Online Cart Statistics - Login count vs purchase count?

I was wondering if any of you have some experience with site
statistics
involving how many people have logged into a site versus how
many
actually buy stuff on a e-cart site.

Art wrote:
> Art wrote:
>> I was wondering if any of you have some experience
with site
>> statistics involving how many people have logged
into a site versus
>> how many actually buy stuff on a e-cart site.
>>
>>
> The reason I ask: last month we a large number of people
going to the
> login page, hitting submit and then not buying anything.
I'm trying to
> figure out if I am losing people because of problems
with the cart or if
> they changed their mind or were just testing the page as
I do
> occasionally. In other words, I want to make sure
there's nothing wrong
> going on.
>
> Thanks for your help.
Hi Art,
Do your users have to login in order to browse the shop? I
find with my
shop, where you only login to get to the final checkout page,
people
stop at the login page as they really want is the shipping
info. The way
our cart works is based on where the customer is, so they
need to
register/login to get the final shipping information.
The shipping costs are available in the FAQ and a shipping
costs page,
which is linked to from the cart.
You just be experiencing the same, people wanting to know the
shipping
but don't want to login or register to find out.
Steve

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