Optimising for smallest file size!

hello,
i have a series of ad banners which must fall within a 35kb size allowance. The banners aren't huge and the main image file is 12kb (JPEG) at the smallest, any smaller and there's a noticeable degrade in image quality. The swf's are coming out at 40kb, is there anything i can do to shave off a few kb's? I've tried everything i can think of (lowering the JPEG quality in Flash).
Another hurdle is that i need to supply a GIF alternative, again under the 35kb this seems to be the hardest task! at the moment they're coming out at 220kb
any ideas what help greatly
cheers

You can try using Save and Compact to see if you save any more.  If the images can't be further optimized, then you may need to design around that and find other ways of reducing them in their role in the file.  If your file doesn't use alot of code, then you are pretty much stuck optimizing the visual content.
I used to use software called JPEG Wizard, which worked very nicely when it came to controlling the optimization. It was a freely available software back in those days, though I believe you can still find free trial versions of it.  And the company also provided an online interface for it where you could optimize images via their web site

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