OT:  Translation needed please

I'm an Engineer by profession so I never got on with the bean counters. Could anyone translate the second sentence, please :-)
Mark Garrett, Adobes new CFO says this about Lightroom:
Creative Solutions segment revenue was $346.4 million compared to (inaudible) fiscal 2006 and $364.1 million last quarter.
b We note that revenue for our new Photoshop Lightroom product is being recognized ratably over time as opposed to our normal channel-based desktop software revenue recognition approach enabling us to deliver new functionality throughout its life cycle.
Only a small portion of approximately $7 million in Lightroom revenue was recognized in Q1.
Colin

Malcolm --
My brother, the accounting prof agrees:
"Proportionately allocating revenue to more than one accounting period is the usual procedure for prepaid services like magazine subscriptions and insurance. However, "deliver new functionality throughout its lifecycle" is bizbabble. The accountants, the guys writing code, and marketing folks probably don't do lunch together."
Bob Warren

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