OT: What do you call e-document maker?

Hi there and thank you so long for your help.
I need a bit off-topic help. What are those documents called with an *.exe extension but is a document that you can page through? There is a sort of animation when the pages are turned. These pages can normally be PDF or any graphic format.
I trust you will be able to help me.
Regards,
Deon

Thank you for the reply, Hans-Günter.
I have Googled this whole morning and used words such as e-document maker and so on. I could not find anything I could use.
While typing this, I remembered this South Africa site: http://www.game.co.za/RapidCat/Game/Cell-C/index.htm
I have checked, it is made with: http://www.flashpageflip.com/
I will check to see if I can find other products.
Sincere Regards,
Deon

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