Out of the Box Thanker Help!

Question

I have leased a cable channel for airing local news and events. We currently have a multi disc DVD player connected to the cable company modulator for our channel. We Final Cut edit our programing and compile a 2 hour DVD of our programing, either in i Movie or DVD Pro. The options in both allow for AUTO PLAY and LOOP. This allows us to continuious loop play the two (2) hours worth of vide. We had thought tha a multi-disk DVD player would allow us to put multipule programing DVD's into the tray and then have the player auto step to the next disc and then the next and so on. We though this would work, however, DVD's in the multi disk player will not step to the next disc when complete, intead even with aut Play it goes back to the DVD menu and will not auto to next disc.
Since AUTO PLAY and LOOP are options in iDVD and DVD Pro, we were wondering if a code could be written that would add a tag at the end of disc play that would simulate the end of file and not go back to DVD Menu, simular to a CD. This would allow the player to read disc play complete and like a CD auto go to the next disc in the tray.
We have talked to Sony and Panasonic and they don't have a device that will auto play multipule DVD's. If a coded menu item could be provided for iMovie and DVD Pro, you would be able to contuosly play all DVD content and would be limited only by the number of slots available for loading content.
There is a reeward for a low cost solution. Thanks

Answer 1

Thanks all for the input. Being a non-techy, I had tunel vision, based on my limited knowledge. The idea of Studio X and Hal's seems to provide a solution. I am going to show my ignorance once again!
The cable headin, is a small room with racks of broadcasting equipment, we have been provided a modulater in one of the racks that transmits our programing over chanel 20. The modulator only has RCA inputs for video and audio. The rack space provide for our input device is the size of a slim line DVD player. We have several 250GB external hard drives, would this be what we would put our programing on, or would we need an actual server or another dedicated computer, like a powerbook?
I am trying to understand the actual implementation. I am assuming I would need to have software on the (HDrive, computer, server) that continuosly plays the multipule movie files and sends out a video and audio signals that can be input into the modulator? This would mean some kind of converter/adapter that converts the firewire output of the (HDrive, computer, server) to RCA audio and video for input to the modulator? The answer maybe to hire someone who knows what they are doing and have them set up the hardware and programing that plays looped movies stored on the unit and provides the required output.
Thanks all who responded, I appreciate your input.
Bill