PDF quality problems exporting from InDesign and Photoshop

Hi There.
I'm having big problems exporting my InDesign files to PDFs and retaining the res. And it's not just the images (I understand about the dpi) it's the type on there too.
I have been exporting as the preset High Quality Print - is this wrong. Are there other settings to ensure the PDF I export retains the high-res quality and clarity?
At the moment it comes out high-res when I export it as a jpeg or eps but not PDF.
I have also noticed the same problem when I export to a PDF from Photoshop.
I really need to create interactive and high quality print PDFs from my InDesign files.
Please can you advise.
Thanks
Karen

I am also having problems with pdfs exported from Illustrator and Indesign recently. I didn't have these problems before, so I don't kno if something has changed in my settings that I am unaware of.
When I use the 'japanese dots' border in Indesign, it shows on the pdf as a kind of dotted line. I'm exporting as 'High Quality Print'. I switched to Illustrator and drew a line with the pen tool, and converted it to a dotted line; it looked just how I wanted in in Illustrator, but as soon as I exported it, the same thing happened.
I have used the 'japanese dots' border in the past, exporting as 'High Quality Print', and not had this problem.
Does anyone have any suggestions?

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PDF quality problems exporting from InDesign and Photoshop

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