Person responsible in marketing projects

Hello Sap Guys,
I have a question about the Person Responsible in Marketing Projects.
Is it just the responsible for being the person in charge for the creation of the project? or is it the responsible for approving it (workflow for approval)?
If it is just the responsible for the creation... is there any way to be automaticaly assigned?
Best regards,
Efrain

Thank you Jayesh,
I would like to automatically assign the person responsible. For. ex. If the person who is creating the campaign must be the responsible as you said, his name must be on that field by default.
How can that be done?
Best regards,
Efrain

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