Phone Upgrade Date Extended in Mid-Contract

OK, I know I'm searching for an answer I'll never have answered, I get it. Verizon can and will do whatever they want. There is latitude when you're the big dog. Woof on the little guys. Or customers, because there are always more of them.
We're four months away from our contract renewal date. We're smartphone users, and are adding our two kids to the account in the coming months. Once we add the kids, we're probably worth a total of $220 - $230 per month to Verizon, so we're not important at all. Again, I get it.
For the first 16 months of our current contract, like those of you who renewed at about the same time, we're were dangled a November 2013 phone upgrade date. 20 months, as has always been the Verizon customer retention strategy. As you all know, that got changed. In mid contract period.
Again, I get it. You changed it because legally you could. But, why? Don't give me the standard line I've heard a thousand times, that to bring the phone upgrade date in line with the contract renewal date makes sense. I don't care if it makes sense. It's wrong to change what you've been offering contracted long-term clients for over a year simply because you can. Go ahead and change it if/when we renew again, of make it clear to new clients as they sign up for another two years. But to change it mid-contract on customers you've had for more than 10 years, like us, is slapping us in the face. Ha ha, we did this because we could, we made a little extra money off of you, and you can't do anything about it.
Marketing retention strategy discussions, like the one that had to be held before Verizon made this call, are fascinating events. You know someone in that room was saying, "uh, guys, this may not be a wise idea"... but then again, maybe not.
I guess time will tell. In our geographic region, ATT and T-Mobile have just expanded their 4G coverage to cover what Verizon used to have all by themselves. In March we'll decide who to go with.
But then again, we're just little guys. Who up until now have been at the mercy of the big dog. Woof.   
There. I feel better now.

Nice responses, all, and thank you. I guess it's good to know you're not entirely alone, even if for something as hopefully-far-down-the-list-of-important-stuff as a cell phone contract.
OK, I work in marketing. Which is why this whole scenario is so interesting to me. I have an attorney next to me who was laughing at me for taking time to vent, even though he admits - and this is for you, Ann154 - companies do get successfully sued all the time for extending offers in writing (on the web, or in print, as does apply in this case) that go beyond the scope of the original written contract. Verizon is simply betting that no one will care enough to do so. And I guess they've been right, and soon, it will all be irrelevant. Again, the big dog woofs.
And to Jonathan at Verizon - thanks for reaffirming the most fundamental and age-old marketing rule - when you know you can't really respond, always fall back to the company boilerplate statement. It will work more times than not for most. I tell my clients the same thing all the time.
But all of this is still bugging me. Which means as a marketer I'm probably developing a conscious. Which means I better find a new career soon.

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    My experience has been that if you are within a month of your contract renewal, Verizon will (has) move your upgrade date by a month (in your case October).  The best way to get a solid answer is to contact the customer service department.
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  • Why does my upgrade date on my lines keep changing?

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    When, exactly, did you purchase the phone in 2011?  The policy that bumped dates up 4 months only affected contracts beginning in January 2012 - those upgrades got moved from September 2013 to January 2014.  I upgraded my phone in March of this year, my upgrade originally said December of 2014, and it now says March 2015.  Three phones on my family plan did NOT have upgrade dates affected, 2 phones did.
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  • Can I delay my phone upgrade until like September for the iPhone 5?

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    Any information would be greatly appreciated. Thanks very much, and obviously there's no real rush on this.

    Each line on a family account has a seperate contract and upgrade date. The different lines can be upgraded at different times depending on their upgrade eligibility. Your eligibility never goes away once you become eligible, until you use it to purchase a subsidized phone from Verizon.
    If you are eligible for upgrade in June, once you reach that date, you can upgrade at any point after that. The same goes for the other lines on your family account.
    The primary line on the account should have one last NE2 credit to use toward their upgrade, and that will expire 6 months after becoming eligible (JUST the extra discount, not the actual ability to upgrade)
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  • Why is my upgrade date showing as 6mths PAST the time that I started my account, and the date I purchased my last upgrade??

    I opened my account in November of 2011, and then purchased a new phone via upgrade in November of 2012 with my upgrade. I have not purchased a new phone since, but my upgrade date is showing as April of 2014! I am not happy about this AT ALL!!!

    Actually, I'm surprised it's showing your upgrade date is as early as April 2014.  If you upgraded in November 2012 by signing a new two-year contract (i.e., you received a subsidized phone), your upgrade date would be 20 months later, or July 2014.  Verizon no longer offers annual upgrades.

  • Is there any way I can upgrade early? Considering canceling contract..

    My current upgrade date is 10/26. I bought the very first iPhone for Verizon (iPhone 4) the day it came out. This put my 2-year contract renewal date about a month after the iPhone 5 came out. It took lots of searching to locate an iPhone 5 in stock by the time my upgrade date rolled around. I am trying to see if I can avoid having to do this again with the iPhone 6, as my contract end date falls about a month too late once again. I have been a faithful Verizon customer for 10 years. If Verizon cannot move up my upgrade date I am going to switch to T-Mobile, who will pay my early termination fees from Verizon, allow me to order the iPhone 6 NOW, and has much lower monthly access rates. I don't understand why Verizon doesn't reward its loyal customers and would allow them to walk away after being a customer for a decade. Step up Verizon! Someone in customer service please help...

        trember3,
    We truly understand how exciting the release of new phones are. We do not want to see you go. I do apologize as upgrades are only able to be processed on the actual upgrade date. Are you looking into upgrading early due to issues with your current device? Kaebfly, has presented some great options of either purchasing the device at full retail or looking into your Edge eligibility. Keep in mind if you purchase the iPhone 6 or 6 Plus at full retail you can still take advantage of the trade in promotion, as long as your device is in good working condition. Check out the trade in promotion here... http://bit.ly/GGnDDC
    LindseyT_VZW
    Follow us on Twitter @VZWSupport

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